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Tuesday, November 09, 2004

How did Ideo(design firm) help Safeway's Supply Chain

To be honest I can't remember how I happened upon this article on Supermarketnews.com but it is interesting how Safeway, a grocery store chain, brought in essentially a product design firm to help them fix there supply chain. The results are impressive and I think it leads to future projects of bringing in design/research design companies to take a look at problems outside of what is normally considered their field. People inside a certain industry get blinded by what they know about the industry and are missing some obvious or not so obvious answers to streamlining processes.

Check out Ideo's website they do some really cool stuff. Ideo is also known for being on Nightline, which was about designing a new shopping cart.

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